Funerallink Blogs

Category: digital marketing

  • The Funeral Industry Adapts to the Pandemic: How to Stay in Business

    The Funeral Industry Adapts to the Pandemic: How to Stay in Business

    The funeral industry has changed significantly since the COVID-19 pandemic. The pandemic has led to a number of changes in the way funerals are conducted, including:

    • Increased use of technology: Funeral homes have had to adapt to the pandemic by using technology to provide services to families. This includes live-streaming funerals so that loved ones who cannot attend in person can still be a part of the service.
    • Increased demand for cremation: Many families have opted for cremation services instead of traditional burial services due to the risk of COVID-19 transmission. Cremation is a more sanitary process and it can be more cost-effective than traditional burial services.
    • Changes to funeral rituals: The pandemic has also led to changes in funeral rituals. For example, some families have chosen to have smaller, more intimate funerals or to hold funerals outdoors.

    The Funeral Industry Adapts to the Pandemic: How to Stay in Business

    The funeral industry is facing a number of challenges as a result of the pandemic. These challenges include:

    • Financial losses: Funeral homes have lost revenue due to the pandemic. This is because families have had to cancel or postpone funerals.
    • Increased competition: The funeral industry is facing increased competition from online funeral providers. These providers offer lower-cost services that are often more convenient for families.
    • Changing consumer preferences: The pandemic has led to changes in consumer preferences for funeral services. Families are now more interested in personalized and affordable services.

    In order to stay in the game, funeral home owners will need to adapt to the changing needs of consumers. This includes offering more personalized and affordable services and using technology to provide services to families. They will also need to find ways to compete with online funeral providers. This may include offering lower-cost services or providing more convenient options for families.

    Here are some of the things that the funeral home in the Philippines can do to stay in business:

    • Offer more personalized services: Funeral homes can offer more personalized services by working with families to create a funeral that reflects the loved one’s life and interests. This may include providing custom caskets, urns, or headstones. Funeral homes can also offer unique services, such as memorial trees or butterfly releases.
    • Offer more affordable services: Funeral homes can offer more affordable services by streamlining their operations and reducing costs. This may include using less expensive, yet quality materials or offering discounts for families who pre-plan their funerals.
    • Use technology to provide services: Funeral homes can use technology to provide services to families who are unable to attend in person. This may include live-streaming funerals or providing virtual memorials.
    • Partner with other businesses: Funeral homes can partner with other businesses to offer a wider range of services to families. This may include partnering with florists, caterers, or musicians.

    The death care industry is facing a number of challenges, but it is also an opportunity for innovation. By adapting to the changing needs of consumers, funeral homes can stay in the game and continue to provide meaningful services to families.

    To stay up-to-date on funeral home business trends, we recommend following Pacific Center for Advanced Studies (PCAS) on Facebook or visiting their website. PCAS regularly hosts webinars on how to run a funeral home efficiently and effectively, as well as new embalming techniques and strategies.

  • 5 Reasons You Need to List Your Funeral Home Business in Funerallink

    5 Reasons You Need to List Your Funeral Home Business in Funerallink

    The Internet has become a necessity in the 21st century. It is a source of information, entertainment, and communication. In fact, people rely on the Internet for pretty much everything. They buy products and services online using a computer or cell phone. They use it to find information on anything under the sun.

    Imagine people booking a funeral service online!

    The traditional way of doing business in the funeral industry is still alive and well in the Philippines. Customers are not always able to take time off work to visit the funeral home. Or, leave their grieving family to visit your office. This can be frustrating for them.

    The solution is that funeral homes should have an online booking system, so customers can book services on their own time, at their convenience.

    Born out of passion

    The founders of Funerallink have been in the industry for many years and have seen how inconvenient for customers to book a funeral service. 

    Funeralink is a startup that wants to disrupt the funeral industry. It is a platform that will enable people to book a funeral service in an easier way. Users can search for funeral homes in the Philippines and find services, prices, and reviews all in one place. 

    The goal is to have an avenue for funeral industry owners to showcase their businesses. For the customers to find a funeral home near their location that is affordable, and convenient.

    5 Reasons You Need to List Your Funeral Home Business in Funerallink

    Here’s why you need to list your funeral home in Funerallink:

    Ability to promote your business on social media.

    In a country where over 90% of the population has access to the internet, it is no surprise that social media is a dominant force in Philippine culture. While maintaining a social media page can be tedious, it is necessary for a business to stay on top of trends. 

    Funerallink has already established its presence online. Listing your funeral home means you are tapping into Funerallink’s network and reaching a wider audience.

    Have an online platform without creating a website.

    Having a website is not a necessity for any business, but it does provide an opportunity for businesses to create their own identity and establish themselves as an authority in the industry.

    There are many benefits of having a website. It lets your customers find you easily and provides them with all the information they need about your business. It also helps you build trust with potential customers because they know that you are serious about your business and it shows them that you care about what they think. A website also helps people find out more about your products or services and how they can use them in their lives.

    The process of building a website can be complicated, expensive, and time-consuming for those who don’t know what they’re doing.

    Funerallink was created to provide an easy and hassle-free way to establish your business online without creating a website. It only takes 15 minutes to list your business on Funerallink. Super easy, and convenient to use.

    Reach a wider audience.

    Traditional marketing is still a powerful tool. Imagine when you combine it with online marketing and the potential of your business goes up exponentially.

    Funerallink is an online funeral home directory that helps people find funeral homes in the Philippines. It provides listings for funeral homes and allows visitors to search for them either by location or by the name of the business. 

    Provide convenience to your customers.

    Calling a landline number is expensive. In this day and age, it is so much easier to contact people on their smartphones. Mobile phones have become an extension of our bodies and we use them for everything.

    Funerallink is the easiest way to book a funeral online – it doesn’t matter what time of day it is, or what day of the week. It only takes 5 minutes for customers to book a funeral service without having to call you. Once the booking is complete, you instantly be notified via text and email.

    Free forever. No monthly dues.

    Funerallink is an online booking portal for funeral homes that helps customers find out about services and prices, as well as make bookings without having to speak on the phone or go through any other process.

    You can list your business on Funerallink for free… forever! What’s more? For new partners, you get five free links. After that, you pay PHP 1,000 per link for every successful booking. 

    How do you list your business? Go here.

    For more questions about Funerallink, you can visit the frequently asked questions here.

    You may also send an email to support@funerallink.com.ph

     

  • 5 Ways How To Market Your Funeral Business On The Internet

    5 Ways How To Market Your Funeral Business On The Internet

    How much are you willing to go to market your funeral business?

    The world is changing. Competition is getting more challenging and a lot more complicated. Your old strategies might still be working, but you know it is time to make some drastic moves. Adopting and making some changes can be challenging. It takes time, patience, and a lot of resources. Your team, including yourself, will probably need to learn the process and implementation. But it is worth it!

    5 Ways How To Market Your Funeral Business On The Internet

    Change is not easy. However, it is necessary, especially when you see that your competitors are catching up. Here are the five marketing strategies that you may use for your funeral business:

    1. Create a social media page: You might have already created a Facebook Page of your business. That’s good! Because according to Statistica that in 2020 there will be 76 Facebook active users in the Philippines. In another study conducted by We Are Social by Hootesuite, Filipinos use Facebook for an average of 4 hours a day. 

    How do you market your business on social media? Post regularly. Easy, right? But no. You must know your market. Why do people use social media? They would like to connect, get new information, and in the Philippines, purchase products/services. From the consumer’s perspective, it is so much easier to reach businesses through social media. So, it is crucial to keep your social media pages updated with your contact information, products/services, and events.

    2. Have a website for your business: Not everybody relies on social media. Having a website will give your business an additional online present. Your business will have more credibility and a wider audience. It must contain all your business information, such as contact numbers, emails, and location. Connecting your website with your social media page is also a great idea. Lastly, when making a website for your funeral business, make sure it is mobile-friendly or works with any device.

    3. List your business in a marketplace: Have you tried using Airbnb or Booking.com? Or, have you shopped in Lazada or Shopee? Better yet, have you ordered food from FoodPanda or Grab Food? These applications are marketplaces for travel accommodations, clothes, shoes, electronics, food, and other things you can buy/book online. 

    Funerallink is a marketplace for funeral services. People can easily book a funeral service through this application. It is an excellent avenue for funeral businesses to list their services and reach out to their customers online. Once you list your business on this platform, you now have an option not to build a website. It will save you a lot of time and money. Now, you can do what you do best while Funerallink will do all the online marketing for you.

    4. Work with an influencer: Do you follow people on Facebook, Instagram, TikTok, or YouTube? They are called online influencers. They become famous online because of their content. Many companies now partner with them because they have strong social media followers who strongly believe in them. And whatever they will say or do, these followers will follow them.

    However, not all influencers will promote any business, and not all of them can make your business a lot of money. Before working with an influencer, you have to check their data first based on your objectives.   

    5. Run an online advertisement: Have you seen or purchased something on Facebook? Or, have you wondered why you see posts on social media even if you didn’t follow those pages? When you are searching on Google, have you wondered why some results are at the top? Online advertising is based on the user’s behavior and interests. 

    With that being said, when running online advertisements, you can only show your ads to the people that you think most likely will buy your product or service, allowing you to maximize the cost. But without enough knowledge and experience, it can be expensive for you.

    Online marketing is a billion-dollar business. Everyone is relying on the Internet; buy things, look for information, connect with friends and a lot of other things. It does make sense to market your business on the Internet, doesn’t it? If you have not started selling your business yet online, you better think deep right now. To start, you can create a Facebook page. If you believe the website is too much for you to do, for now. You can reach out to Funerallink on how to get your funeral business listed on the platform.

    You may contact Funerallink here.

  • Do Arts Help Us With Grief?

    Do Arts Help Us With Grief?

    The onset of the pandemic shifted the world’s entire view in a 360-degree turn. Our normal way of living has been challenged and strategically re-arranged to fit the virus’ demands. One of the greatest devastations of the pandemic is the lives it claimed and the anxiety it brought not only to the people but to the psychological, emotional, economic and political aspects of the world.

    In this regard, emotions of grief, loneliness and isolation is prevalent among the people. Because this new normal is shifting our ways of acknowledging emotions and dealing with pain, we’ll look into a more isolated solution for addressing grief.

    This article will discuss on how indulging yourself in the arts can help with emotions of grief.

    A Look into the Grieving Brain

    When a person is grieving, several brain parts such as frontal cortex, amygdala, and cerebellum are activated. These brain parts are responsible for emotional processing, cognition and memory.

    One’s sadness intensity is linked to the activity in the amygdala. If there is a strong connection between the amygdala and frontal cortex, the person will have a better chances of managing his emotions.

    If, however, the connection is weak, the effect can vary from deteriorating mood to complicated grief. What’s more, such complexity, can interfere to the person’s adaptation of a deceased’s loss and lead to unhealthy coping mechanisms.

    Arts as Saving Grace for the Grieving

    Grief is unique for every person. As such, there is no standard way of addressing it. But, one of the lessons you can take from each experience is that you will evolve and adapt to the changes.

    While every person can address grief in a unique manner, there are healthier avenues such as arts and creativity that will alleviate (to a certain degree) the pain of loss. Let’s look at the following examples.

    1. Keeping a Grief Journal

    One way of acknowledging your emotions is by writing about them. To better reflect on your emotions, writing about them is the best way to let it resurface.

    1. Making a Sculpted Memory

    Do you have a knack for a DIY arts and crafts? If you do, then linking your physical actions to creativity is the best way to release your emotions. Using a clay-do, you can sculpt the best memory you can think of that will immortalize your love for the deceased.

    1. Doodle, Scribble or Draw

    If nothing else works, let your brain guide your hands and do its magic. Whether it’s some patterns of line, shapes, or sceneries, you have to let the emotions flow.

    As written by Rachel Naomi Remen (a noted author and holistic healer), “At the deepest level, the creative process and the healing process arise from a single source.”

  • Growing Your Facebook Page Organically

    Growing Your Facebook Page Organically

    When it comes to technological integrations, funeral and memorial homes don’t seem to have a synergy that other industries proudly display. However, this shouldn’t be a hindrance for these businesses to utilize the full potential of social media platforms.

    Because most businesses are on Facebook, we’re going to look into how these establishments can grow their following without spending on ads. Social media platforms like Facebook have been one of the top avenues for cost-free marketing and it’s only recommended that you establish your business in this avenue too.

    Appear in Your Followers’ Feeds

    Organic reach is undeniably hard to accomplish nowadays. With a lot of competing content, constantly changing algorithm and a whole lot of technicalities, you can only do so much to keep your content noticed.

    One of the best ways to keep eyes on your content is to encourage your followers to keep tabs on your page by asking them to turn on notifications and set “see first” settings.

    Choose Quality Over Quantity

    If you try to look at platform priorities, Facebook values content that is highly-engaging, shareable, unique and personalized. This is one of the reasons why, despite posting numerous posts a day, you still don’t have enough eyes on your business.

    The key to this concern is by creating content that will get as much interaction as possible. Although this may take time to produce but quick band-aid solutions won’t get you anywhere in the long run. If you really want to keep up with being timely, being consistent will also do your establishment wonders.

    Humanize Your Brand

    In a research, consumers are more likely to purchase or avail a service from establishments that portrays their values and beliefs. What does this mean for your content and marketing strategy? This can only mean that your content should be mission-driven and value-centric.

    Entice Emotions from Your Audience

    Another way of reaching people organically is by drawing out particular emotions from your content. In a Harvard study, emotion is a powerful tool for encouraging discussion and interaction. However, not all emotions are present in viral content.

    The most common emotions that are patterned in viral content are: amazement, curiosity, astonishment, interest, admiration and uncertainty.

    Create Video Clips

    To keep your audience interested with your brand and business, throw in some video clips to spice up your feed. GIFs and memes are also drawing out interaction from people as well when it crosses their Facebook feeds.

    Embrace User-Generated Content

    Do you have product users that we’re simply astonished with the solutions you bring? Chances are, they have already posted about you in their respective feeds. User-generated content is a shareable content that will influence others to do the same.

     

    Photos: Pexels.com

     

  • Brilliant Marketing Ideas for Funeral Homes

    Brilliant Marketing Ideas for Funeral Homes

    Are you constantly wondering whether or not you’re approach to marketing is ideal for your funeral or memorial home? There are instances when the questions overwhelm your desire to market your organization because let’s face it, it’s hard to present a service that deals with death. However, the key lies in not being able to get swept under this perception and embrace other techniques to get the visibility you need.

    Without much fuss, we present you our compilation of best marketing techniques that you can try for your organization.

    High-Value Content

    When it comes to marketing and visibility, it may seem unusual to allow content drive viewers to your site. However, this is where the magic happens. When your site provides valuable and significant resources to viewers, you’re likely to attract loyalty and inquiries. With these leads, you’ll garner revenue in no time.

    Client Testimonials

    Testimonials play a big part in attracting new and repeating clients. Aside from direct referrals, testimonials are like strangers telling other strangers that your organization provides the best service they have experienced.

    Interactive Website

    Gone are the days where people need to visit your office to get a look into what you can provide for them regarding products and services. With the onset of websites, individuals can go ahead and check actual locations at the comfort of your home. However, there’s a lot that go into a successful website so, you have to put it in the effort and resources to make it happen.

    Live Video Feeds

    The advent of social media has made it possible for organizations like funeral homes market their services and products affordably and interactively. Live video feeds is an amazing way to get visibility and to communicate with target audience seamlessly.

    Local Contests

    It can be hard to engage with people on social media platforms when you’re talking about funeral services. But, you can always tie up marketing with local contests such as giveaways and discounts. For example, you can give tickets for a local basketball championship as a way of supporting your home-team. You can also give care baskets for Valentine ’s Day as an appreciation for the number of likes your page have.

    Pet Features

    The internet is undeniably filled with cute pets and animals that perfectly blend in with human lives. If you wish to pop out from the numerous adverts and videos online, throw in some furry vibes in there. You can even feature beloved animals from local shelters and partner them with grieving families as an additional touch to your services.

    When it comes to making your brand shine, you have to put in the effort of marketing and visibility to make it more competitive and sustainable.

  • The Most Effective Content Marketing Strategy for a Memorial or Funeral Home

    The Most Effective Content Marketing Strategy for a Memorial or Funeral Home

    Traditional advertising and marketing means doesn’t work for funeral and memorial homes. Unlike other businesses and industries that can do away by spending for advertisements and other visibility gigs, a funeral home doesn’t have the same dynamics that can benefit from such lackluster marketing.

    Not to mention the fact that traditional advertising and marketing strategies are becoming less and less effective. Such decreased effectiveness can be linked to the modernized digital marketing currently integrated by businesses as it appeal most to the current market.

    Now that we’ve established as to why traditional advertising and marketing won’t do your funeral home any good, there’s another option that you can try. The grandeur of content marketing.

    Content Marketing: What is It?

    Content marketing is providing invaluable value, information and resource to get the attention, loyalty and sales from your target market. Content marketing fixes the flaws brought by traditional marketing as it embodies the following values: dynamic, platform-independent, measurable and FREE!

    In line with your industry, there are great benefits that only content marketing can provide. First, content marketing helps in spreading brand visibility and awareness without the fuss of being too sales-sy or paying a hefty sum of money for it. Next, valuable content allows you to attract prospects and obtain leads. Lastly, existing clientele can maintain their relationship with you.

    Content Marketing Ideas You Can Try

    Let’s face it. The funeral homes industry and services isn’t much of a glamorous undertaking to market. In fact, you need to be more sensitive and more aware of the effect of the content you’re pushing to your audience. With that said, here are some of the most effective content you can use for advertising and marketing.

    1. E-mail Newsletters

    E-mails are not only becoming one of the most fundamental channels for communication but it is widely used for marketing as well. You can share newsletters or a round-up of articles and send it to your subscribers list for an effective way of establishing connection.

    1. Blog Posts

    Most funeral and memorial homes dedicate a space for blogs on their websites because of how effective and efficient it is for marketing. Aside from posting blogs on your website, you can also utilize social media channels for shareability and optimal visibility.

    1. Testimonials and Case Studies

    There’s nothing more appealing and more gravitating than seeing client testimonies online. Statements from previous clients attract people to give their attention and consider you based on the services you’ve provided. After all, testimonials are real-life accounts of a quality service that your target market should always consider.

    1. Community Events

    It is always beautiful to see a business, no matter what it is, that gives back to their community. With that said, your organization can host several events that a community can join and share such activity with your market.

    Although content marketing for funeral homes is an overwhelming feat that needs to be accomplished with care, heartfelt passion and dedication to your market can always make it happen.

  • How Technology Make Funeral Planning Easier

    How Technology Make Funeral Planning Easier

    Being a new business owner can be tough in the Philippines. With at least 7,000 islands to provide service to, it is a challenge to remain visible. But, the technology available nowadays can be your greatest friend and asset. 

    From Wikipedia: “As of 2016, more than 44,000,000 people used the internet in the country, accounting for 43.5% of the total population.” And from the House of IT: “47% of Filipinos are active social media users and 40% are active mobile social users. The total number of mobile subscriptions in the Philippines is 119.2 million; it’s 117% of the total Filipino population.”

    Technology and the internet is a game-changer for business owners’ who are just starting up, whether with a limited budget or deep-pocket investors. SEO (Search Engine Optimization) marketing boomed versus the traditional way of marketing – tv ads, newspaper ads, and print ads. 

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    Even the funeral industry relies greatly on internet marketing. Social media and the interweb can help you with that immensely. Facebook and Google are the most popular tools for people to see and market your business. 

    In a 2017 PNRnewswise article: “This year’s findings reveal that 62.5 percent of consumers felt it was very important to communicate their funeral plans and wishes to family members prior to their own death, yet only 21.4 percent had done so.”  That is very low. To be able to survive, a funeral business has to be memorable and visible – to remind everyone, every day of the importance of pre-need plans. 

    Technology also helps business owners with more training and free software updates for marketing. Instant interaction with possible preplanned funeral customers can now be done through chat and teleconferencing, especially for OFWs and immigrants who wished to be buried in the Philippines. 

    This advantage is a game-changer for funeral-related businesses. To be able to search, plan your funeral in the comfort of your home overseas, and eventually choose a funeral home from a particular city or your own hometown in the Philippines that best suits and provides your need is just convenience at its finest. 

    This is the main goal of Funerallink. With owners who have experience in both the funeral and the IT sector, “Funerallink is designed to be effective, convenient and provide you with greater options when it comes to your loved one’s funeral service provider.” at the comfort of your homes. 

    But like every software available, it doesn’t end there. The world and its technology change by the minute. New ones are built and upgrades are done all the time. 

    Here’s hoping and promising, Funerallink will keep giving top-notch service to everyone, making the website a one-stop-shop for all pre-need plans. 

    Image credit: Pexel