Growing Your Facebook Page Organically

Posted on: Apr 18, 2021 Publish By: funerallink

When it comes to technological integrations, funeral and memorial homes don’t seem to have a synergy that other industries proudly display. However, this shouldn’t be a hindrance for these businesses to utilize the full potential of social media platforms.

Because most businesses are on Facebook, we’re going to look into how these establishments can grow their following without spending on ads. Social media platforms like Facebook have been one of the top avenues for cost-free marketing and it’s only recommended that you establish your business in this avenue too.

Appear in Your Followers’ Feeds

Organic reach is undeniably hard to accomplish nowadays. With a lot of competing content, constantly changing algorithm and a whole lot of technicalities, you can only do so much to keep your content noticed.

One of the best ways to keep eyes on your content is to encourage your followers to keep tabs on your page by asking them to turn on notifications and set “see first” settings.

Choose Quality Over Quantity

If you try to look at platform priorities, Facebook values content that is highly-engaging, shareable, unique and personalized. This is one of the reasons why, despite posting numerous posts a day, you still don’t have enough eyes on your business.

The key to this concern is by creating content that will get as much interaction as possible. Although this may take time to produce but quick band-aid solutions won’t get you anywhere in the long run. If you really want to keep up with being timely, being consistent will also do your establishment wonders.

Humanize Your Brand

In a research, consumers are more likely to purchase or avail a service from establishments that portrays their values and beliefs. What does this mean for your content and marketing strategy? This can only mean that your content should be mission-driven and value-centric.

Entice Emotions from Your Audience

Another way of reaching people organically is by drawing out particular emotions from your content. In a Harvard study, emotion is a powerful tool for encouraging discussion and interaction. However, not all emotions are present in viral content.

The most common emotions that are patterned in viral content are: amazement, curiosity, astonishment, interest, admiration and uncertainty.

Create Video Clips

To keep your audience interested with your brand and business, throw in some video clips to spice up your feed. GIFs and memes are also drawing out interaction from people as well when it crosses their Facebook feeds.

Embrace User-Generated Content

Do you have product users that we’re simply astonished with the solutions you bring? Chances are, they have already posted about you in their respective feeds. User-generated content is a shareable content that will influence others to do the same.

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